La Salsa.
Films and Ads Made with AI.
Storytelling still rules.
No shortcuts.
Handle with fire!
Handle with fire!
La Salsa is not an AI studio. It’s a reaction to the ordinary. Founded by Benjamín Muñoz and Joss Monzoni. 25 years designing, directing, and producing commercials and films. We work with brands, artists, and companies that refuse to blend in. People who understand that culture doesn’t move by playing it safe. We use AI the way filmmakers once used new cameras, the way musicians used distortion, the way street artists used walls. Not as a shortcut, as a weapon. Our work lives between advertising, cinema, and provocation. Sometimes it sells. Sometimes it unsettles. Always, it moves. Handle with fire.
Advert
Big ideas don’t belong only to big budgets. They belong to brands brave enough to say yes.
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Spec Advert
Iconic brands don’t need louder ads. They need better stories.
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